CARG vs KMX

CarGurus, Inc. vs CarMax Inc — Valuation Comparison 2026

By CirclFi Research Team · Updated 2026-06-03 · Data from SEC EDGAR, FRED & GDELT

Quick Summary — CARG scores higher on quality with 9.4/10 vs KMX's 5.9/10. CARG trades at $28.64 while KMX trades at $43.93. Both analyzed daily using SEC EDGAR data across 13 institutional models.

CARG

Auto & Truck Dealerships
CarGurus, Inc.
Quality
9.4
out of 10
Value Trap
26
LOW
Price
$28.64
Last close
Models
12/13
Active
VS

KMX

Auto & Truck Dealerships
CarMax Inc
Quality
5.9
out of 10
Value Trap
20
SAFE
Price
$43.93
Last close
Models
9/13
Active
CARG
Quality Score 9.4/10 — top tier
Limited to 2/13 visible models
KMX
First Chicago sees +119.7% upside
Limited to 2/13 visible models

CARG vs KMX — Fair Value Comparison

CARG
$0$11$23$34 Price$28.64 Bayesian …$26.94 (-5.9%) Earnings …$18.38 (-35.8%)
KMX
$0$38$76$114 Price$43.93 Markov DDM$8.09 (-78.9%) First Chi…$96.51 (+119.7%)
Market Price Model 1 Model 2

Model-by-Model Comparison

ModelType CARG Fair ValueCARG Upside KMX Fair ValueKMX Upside
Bayesian DCF Intrinsic $26.94 -5.9%
Earnings Power Value Intrinsic $18.38 -35.8%
EROIC Spread Intrinsic $•••.•• ••.•% $•••.•• ••.•%
First Chicago Scenario $39.22 +36.9% $96.51 +119.7%
Markov DDM Intrinsic $8.09 -78.9%
ML-RIV Intrinsic $•••.•• ••.•% $•••.•• ••.•%
Dynamic NAV Asset-Based $•••.•• ••.•% $•••.•• ••.•%
PWERM Option-Based $•••.•• ••.•% $•••.•• ••.•%
Regime Cross-Sectional Relative $•••.•• ••.•% $•••.•• ••.•%
Sentiment SOTP Hybrid $•••.•• ••.•% $•••.•• ••.•%
CUCE Ensemble Ensemble $•••.•• ••.•% $•••.•• ••.•%
FTNN Topology Relative $•••.•• ••.•% $•••.•• ••.•%
RCMH-DCF Intrinsic $•••.•• ••.•% $•••.•• ••.•%

CARG vs KMX — Which Stock Is More Undervalued in 2026?

CARG scores higher with a 9.4/10 quality rating vs KMX's 5.9/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

How Do CARG and KMX Valuations Compare?

CARG currently trades at $28.64 while KMX trades at $43.93. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily for both companies.

Quality of Company: CARG vs KMX

CARG earns a Quality of Company score of 9.4/10 compared to KMX's 5.9/10. This is a significant quality gap — the higher-scoring company demonstrates materially stronger fundamentals across profitability, growth consistency, and balance sheet health. The QOC score synthesizes 32 signals spanning profitability margins, revenue growth, free cash flow, capital allocation, and leverage.

Value Trap Risk: CARG vs KMX

CARG carries a LOW value trap risk (26/100) while KMX shows SAFE risk (20/100). Both companies show manageable value trap risk, suggesting their current valuations are not artificially depressed by fundamental deterioration.

Both in Auto & Truck Dealerships

Both CARG and KMX operate in Auto & Truck Dealerships, which has 23 stocks tracked by CirclFi. Same-industry comparisons provide the most direct insight into relative valuation since both companies face similar regulatory environments, market dynamics, and competitive pressures. Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN), and ensemble methods (CUCE).

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