Sony Group Corporation (SONY) Fair Value 2026

SONY · Household Audio & Video Equipment ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

8.3 /10

32 fundamental signals · 13 models active

Value Trap Risk

(—/100)

Quick Summary — As of 2026-07-13, Sony Group Corporation (SONY) trades at $20.68, approximately 40% above CirclFi’s Bayesian DCF fair value of $14.74. QOC: 8.3/10. 13/13 models active.

Key Facts

Ticker
SONY
Price
$20.68
Quality Score
8.3/10
Value Trap Risk
—/100
Models Active
13/13
Last Updated
Strength: Earnings Power Value suggests +146.6% upside with 34% confidence
Risk: Limited model coverage (13/13) may reduce confidence

Valuation Matrix

13 Intrinsic Value Models vs. Current Price ($20.68)

Core Models (Unlocked)
Model Fair Value Upside
Bayesian DCF
Medium Conviction
$14.74 -28.7%
Earnings Power Value
Medium Conviction
$51.01 +146.6%
CUCE Ensemble
Low Conviction
$21.22 +2.6%
First Chicago
Medium Conviction
$6.00 -71.0%

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What Is Sony Group Corporation (SONY) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, the balance of valuation evidence tilts cautious on Sony Group Corporation at its current price of $20.69. The composite intrinsic value is estimated at $22.24 (+7.5% average return), with 9 models flagging overvaluation risk. Model dispersion is worth noting: FTNN targets $56.32 (+172.3%), versus Dynamic NAV at $0.24 (-98.9%). This +271.1% range highlights the importance of multi-model analysis rather than relying on any single methodology.

What Do the Models Say About SONY?

13 of 13 models are currently active for SONY. Of these, 4 models suggest upside while 9 models suggest overvaluation. The Bayesian DCF estimates SONY's intrinsic value at $14.74, implying -28.7% downside from the current price. See which stocks rank higher →

How Does SONY Rank in Household Audio & Video Equipment?

Among 9 Household Audio & Video Equipment stocks, SONY ranks #2 by Quality of Company score. CirclFi's QOC score of 8.3/10 evaluates 32 fundamental signals. A score of 8.3 places SONY in the top tier.

As a consumer-facing company, Sony Group Corporation operates in a sector where e-commerce penetration rate is a critical driver of valuation. Investors evaluating SONY should weigh these sector-specific dynamics alongside our model-derived fair values.

Is SONY a Value Trap?

The Value Trap algorithm is not active for SONY. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

13 of 13 models are active for Sony Group Corporation. Broad coverage provides high confidence. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi 32-factor quality framework, Sony Group Corporation's fundamental quality profile registers 8.3/10. This robust score captures the company's profitability depth, growth consistency, balance sheet resilience, and shareholder return track record.

The gap between the most bullish and bearish model spans +271.1% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every SONY valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across SONY's 13 active models, average confidence is 26%. Lower confidence may reflect limited history or high volatility.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Sony Group Corporation Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Household Audio & Video Equipment Stocks Should You Also Analyze?

8 related Household Audio & Video Equipment stocks with 13-model coverage

Read investment analysis: SONO · UEIC · KOSS · MSN · GNSS

Frequently Asked Questions About Sony Group Corporation

What is Sony Group Corporation's intrinsic value in 2026?

Based on CirclFi's 13-model analysis, Sony Group Corporation (SONY) has multiple fair value estimates. The Bayesian DCF model runs 10,000 Monte Carlo simulations with jump-diffusion to estimate intrinsic value at $14.74. The Quality of Company score is 8.3/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is SONY overvalued or undervalued right now?

At $20.68, 4 of 13 active models suggest SONY may be undervalued, while 9 indicate potential overvaluation. The assessment depends on which methodology best fits Sony Group Corporation's business model in Household Audio & Video Equipment.

What does a Quality of Company score of 8.3 mean for SONY?

Sony Group Corporation's QOC of 8.3/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores above 7 indicate strong fundamentals and disciplined management.

How many valuation models does CirclFi run on SONY?

CirclFi analyzes SONY with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 13 of 13 are active for this stock. Read the full methodology →

Is SONY a value trap in 2026?

CirclFi's Value Trap algorithm does not have sufficient data for SONY at this time. Browse stocks by value-trap risk →

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