Sony Group Corporation (SONY) Fair Value 2026

SONY · Consumer Electronics ·

By CirclFi Research Team · Data from SEC EDGAR, FRED & GDELT

Quality Score

8.2 /10

32 fundamental signals · 11 models active

Value Trap Risk

SAFE (12/100)

Quick Summary — As of 2026-08-28, Sony Group Corporation (SONY) trades at $24.85, versus a $16.09 median fair value across its 11 active models — 35.3% below the current price. QOC: 8.2/10. Value Trap Risk: 12/100 (SAFE). 11/13 models active. Within that set, the Bayesian DCF component alone returns $16.27.

Key Facts

Ticker
SONY
Price
$24.85
Quality Score
8.2/10
Value Trap Risk
12/100
Models Active
11/13
Last Updated
Strength: First Chicago suggests +20.9% upside with 56% confidence
Risk: Majority of models suggest overvaluation

Is Sony Group Corporation (SONY) Undervalued or Overvalued in 2026?

According to CirclFi’s 11-model valuation engine, Sony Group Corporation (SONY) appears overvalued as of : the median of 11 independent fair value estimates is $16.09, 35.3% below the current price of $24.85. Estimates range from $4.05 to $32.06. SONY scores 8.2/10 on fundamental quality and 12/100 on value-trap risk.

For context, the median US equity CirclFi rates trades at an implied -23.4% versus its own 13-model consensus, across 3,809 rated companies as of 2026-08-28. SONY’s -35.3% gap is wider than that market norm. Full market index →

This verdict compares price to intrinsic value only — it is not a buy or sell rating. For the decision case (bull vs bear arguments, risk factors, peers), read Should You Buy Sony Group Corporation Stock in 2026? →

What Fair Value Does Each Model Give SONY?

11 Intrinsic Value Models vs. Current Price ($24.85)

Core Models (Unlocked)
Model Fair Value Upside
Intrinsic · High Conviction
 $16.27 -34.5%
Intrinsic · High Conviction
 $5.72 -77.0%
Ensemble · Low Conviction
 $15.71 -36.8%
Scenario · High Conviction
 $30.04 +20.9%
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What Is SONY's Fair Value Range?

Spread across 11 independent models · $4.05 to $32.06

CirclFi's 11 active models place Sony Group Corporation (SONY) between $4.05 and $32.06 per share, a spread of 174% of the median. The median of that range — $16.09 — is the fair value CirclFi publishes for SONY, against a current price of $24.85.

Low · Markov DDMHigh · Regime Cross
$4.05median $16.09$32.06
Where the range comes from
Most bearish modelMarkov DDM$4.05
Most bullish modelRegime Cross-Sectional$32.06
Model agreement3 bullish · 8 bearishwide

A band this wide is itself the finding. When independent methods land far apart, they are reading a business whose value depends heavily on which lens you apply — volatile earnings, heavy reinvestment, or an asset base that cash-flow and asset-based methods score differently. That disagreement is information: it says the choice of method matters more than usual for SONY. Treat the median as one reading among several and compare the individual models below before acting.

Every figure above is one model's standalone output on SONY, not a CirclFi price target. How each model works →

What Is Sony Group Corporation (SONY) Worth in 2026?

According to the CirclFi Deep Alpha Valuation Engine, the balance of valuation evidence tilts cautious on Sony Group Corporation at its current price of $24.85. The median intrinsic value is estimated at $16.09 (-35.3% vs price), with 8 models flagging overvaluation risk. Model dispersion is worth noting: Regime Cross targets $32.06 (+29.0%), versus Markov DDM at $4.05 (-83.7%). This +112.7% range highlights the importance of multi-model analysis rather than relying on any single methodology. Among models with highest confidence, EPV lean bearish — adding weight to the bearish side of the thesis.

What Do the Models Say About SONY?

11 of 13 models are currently active for SONY. Of these, 3 models suggest upside while 8 models suggest overvaluation. Taken together, their median fair value for SONY is $16.09 — the figure CirclFi publishes as this stock's fair value. One component of that median, the Bayesian DCF, returns $16.27 on its own, implying -34.5% downside from the current price. See which stocks rank higher →

How Does SONY Rank in Consumer Electronics?

Among 19 Consumer Electronics stocks, SONY ranks #2 by Quality of Company score. CirclFi's QOC score of 8.2/10 evaluates 32 fundamental signals. A score of 8.2 places SONY in the top tier.

As a consumer-facing company, Sony Group Corporation operates in a sector where e-commerce penetration rate is a critical driver of valuation. Investors evaluating SONY should weigh these sector-specific dynamics alongside our model-derived fair values.

Is SONY a Value Trap?

CirclFi's Value Trap algorithm assigns SONY a score of 12/100 (SAFE). This indicates minimal risk. Fundamentals are healthy. The score cross-references apparent undervaluation against fundamental deterioration signals. Browse lowest value-trap stocks →

Multi-Model Methodology

11 of 13 models are active for Sony Group Corporation. Broad coverage provides high confidence. Each model applies a fundamentally different valuation philosophy. See the complete methodology →

According to the CirclFi 32-factor quality framework, Sony Group Corporation's fundamental quality profile registers 8.2/10. This robust score captures the company's profitability depth, growth consistency, balance sheet resilience, and shareholder return track record.

The gap between the most bullish and bearish model spans +112.7% — demonstrating why single-model analysis is dangerous. Browse all stocks with 13-model coverage →

Data Sources & Confidence

Every SONY valuation is built from SEC EDGAR XBRL filings — 700+ standardized financial tags. Macroeconomic context from FRED calibrates discount rates, while GDELT news sentiment feeds into our Sentiment SOTP model. All pipelines run daily. Read the complete data methodology →

Across SONY's 11 active models, average confidence is 51%. Moderate confidence indicates reasonable fit.

CirclFi's output is a research starting point, not a buy/sell signal. All data updates daily. Read the full methodology →

This analysis is produced by the CirclFi Valuation Engine using quantitative models applied to SEC EDGAR filings, public market feeds, and FRED macroeconomic indicators. It is not financial advice.

Read the full investment analysis: Should You Buy Sony Group Corporation Stock in 2026? →

Bull case, bear case, risk factors & peer comparison — updated daily

Which Similar Consumer Electronics Stocks Should You Also Analyze?

9 related Consumer Electronics stocks with 13-model coverage

AAPLApple Inc.QOC 9.5TBCHTurtle Beach CorporationQOC 8.0GMEXGMEX Robotics CorporationQOC 2.5AXILAXIL Brands, Inc.QOC 7.7CAPCCapstone Companies, Inc.QOC 3.9SONOSonos, Inc.QOC 7.3UEICUniversal Electronics Inc.QOC 6.8BOXLBoxlight CorporationQOC 5.6LPLLG Display Co., Ltd.QOC 4.9

Read investment analysis: AAPL · TBCH · GMEX · AXIL · CAPC · SONO · UEIC · BOXL · LPL

Which Other Stocks Have a Similar Quality Score to SONY?

7 companies across all industries closest to SONY’s Quality of Company score of 8.2/10.

EPREPR PropertiesQOC 8.2YUMCYum China Holdings, Inc.QOC 8.2PRKPark National CorporationQOC 8.2KROSKeros Therapeutics, Inc.QOC 8.2KGCKinross Gold CorporationQOC 8.2BPOPPopular, Inc.QOC 8.2NVDANVIDIA CorporationQOC 10.0

Read investment analysis: EPR · YUMC · PRK · KROS · KGC · BPOP · NVDA

What Else Do Investors Ask About Sony Group Corporation’s Valuation?

What is Sony Group Corporation's intrinsic value in 2026?

CirclFi puts Sony Group Corporation (SONY)'s intrinsic value at $16.09 — the median of 11 independent model estimates as of 2026-08-28, ranging from $4.05 to $32.06. One component of that median, the Bayesian DCF, runs 10,000 Monte Carlo simulations with jump-diffusion and returns $16.27 on its own. The Quality of Company score is 8.2/10 across 32 fundamental signals. All models use SEC EDGAR filings updated daily. See our methodology page for how each model works.

Is SONY overvalued or undervalued right now?

At $24.85, 3 of 11 active models suggest SONY may be undervalued, while 8 indicate potential overvaluation. The median of all 11 fair value estimates is $16.09, 35.3% below the current price of $24.85 — a consensus view that SONY is overvalued. The assessment depends on which methodology best fits Sony Group Corporation's business model in Consumer Electronics.

What does a Quality of Company score of 8.2 mean for SONY?

Sony Group Corporation's QOC of 8.2/10 reflects 32 fundamental signals: profitability margins, revenue growth consistency, balance sheet leverage, free cash flow generation, and capital allocation efficiency. Scores above 7 indicate strong fundamentals and disciplined management.

How many valuation models does CirclFi run on SONY?

CirclFi analyzes SONY with 13 institutional-grade models daily: Bayesian DCF (Monte Carlo + jump-diffusion), EPV (Greenwald zero-growth), EROIC Spread (McKinsey reinvestment), First Chicago (3-scenario), Markov DDM (regime-switching), ML-RIV (machine learning residual income), Dynamic NAV (asset-based), PWERM (option-theoretic), Regime Cross-Sectional (relative), Sentiment SOTP (hybrid), CUCE Ensemble (meta-model), FTNN Topology (neural network), and RCMH-DCF (conditional regime). Currently 11 of 13 are active for this stock. Read the full methodology →

Which valuation models are most bullish and most bearish on SONY?

Of the 11 models currently active on SONY, Regime Cross-Sectional is the most bullish at $32.06 per share, and Markov DDM is the most bearish at $4.05. CirclFi's published fair value for SONY is the median of that range, $16.09, not either extreme. The gap between the two ends equals 174% of the median — a wide spread, meaning the methods genuinely disagree and the median should carry less weight. Browse stocks by value-trap risk →

Is SONY a value trap in 2026?

Sony Group Corporation's Value Trap score is 12/100 (SAFE). This low score indicates the current valuation is not artificially depressed by fundamental deterioration, suggesting genuine opportunity rather than a trap.

Cite this analysis — “According to CirclFi’s 11-model valuation engine, Sony Group Corporation (SONY) has a median fair value of $16.09 — 35.3% below the current price of $24.85 — as of 2026-08-28.” Source: circlfi.com/stock/SONY/ · Methodology
Primary sources for this SONY valuation
  • Financial statements: Sony Group Corporation 10-K and 10-Q filings on SEC EDGAR (CIK 0000313838) — 700+ standardized XBRL tags, published by the U.S. Securities and Exchange Commission.
  • Discount-rate inputs: FRED, Federal Reserve Bank of St. Louis — risk-free rates, VIX, yield curve, inflation.
  • News sentiment: The GDELT Project — global media tone, input to the Sentiment SOTP model.
  • Model definitions: CirclFi methodology — the published specification for all 13 models, including the academic sources each one implements.

Market data for SONY as of ; valuations recomputed .

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