Is SBGI or SSP more undervalued in 2026?

CirclFi compares Sinclair, Inc. (SBGI) and E.W. Scripps Company (The) (SSP) using 13 institutional-grade valuation models. SBGI has a Quality of Company score of 6.5/10 while SSP scores 7.0/10.

Which is a better buy — SBGI or SSP?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do SBGI and SSP valuations compare?

SBGI at $14.30 and SSP at $3.50 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

SBGI vs SSP Valuation Comparison 2026 — Intrinsic Value Analysis

SBGI

Broadcasting

Sinclair, Inc.

Quality

6.5

out of 10

Value Trap

SAFE

Price

$14.30

Last close

Models

10/13

Active

SSP

Broadcasting

E.W. Scripps Company (The)

Quality

7.0

out of 10

Value Trap

SAFE

Price

$3.50

Last close

Models

8/13

Active

Model-by-Model Comparison

Model	Type	SBGI Fair Value	SBGI Upside	SSP Fair Value	SSP Upside
Bayesian DCF	Intrinsic	$22.03	+54.1%	$0.06	-98.8%
Earnings Power Value	Intrinsic	—	—	$3.28	-30.6%
EROIC Spread	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
First Chicago	Scenario	$5.71	-58.0%	—	—
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$•••.••	••.•%	$•••.••	••.•%
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%
FTNN Topology	Relative	$•••.••	••.•%	$•••.••	••.•%
RCMH-DCF	Intrinsic	$•••.••	••.•%	$•••.••	••.•%

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SBGI vs SSP — Which Stock Is More Undervalued?

SSP scores higher with a 7.0/10 quality rating vs SBGI's 6.5/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing Sinclair, Inc. (SBGI) and E.W. Scripps Company (The) (SSP) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

SBGI currently trades at $14.30 with a QOC of 6.5/10, while SSP trades at $3.50 with a QOC of 7.0/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).