PRPL vs SN

Purple Innovation, Inc. vs SharkNinja, Inc. — Valuation Comparison 2026

By CirclFi Research Team · Updated 2026-06-03 · Data from SEC EDGAR, FRED & GDELT

Quick Summary — SN scores higher on quality with 10.0/10 vs PRPL's 4.9/10. PRPL trades at $0.41 while SN trades at $122.28. Both analyzed daily using SEC EDGAR data across 13 institutional models.

PRPL

Furnishings, Fixtures & Appliances
Purple Innovation, Inc.
Quality
4.9
out of 10
Value Trap
39
LOW
Price
$0.41
Last close
Models
3/13
Active
VS

SN

Furnishings, Fixtures & Appliances
SharkNinja, Inc.
Quality
10.0
out of 10
Value Trap
5
SAFE
Price
$122.28
Last close
Models
13/13
Active
PRPL
PWERM sees +421.4% upside
Quality 4.9/10 — below average
SN
Quality Score 10.0/10 — top tier
Limited to 2/13 visible models

PRPL vs SN — Fair Value Comparison

PRPL
$0$1$2$3 Price$0.41 PWERM$2.13 (+421.4%) EROIC Spr…$2.39 (+378.8%)
SN
$0$48$96$144 Price$122.28 Bayesian …$41.81 (-65.8%) Earnings …$56.93 (-53.4%)
Market Price Model 1 Model 2

Model-by-Model Comparison

ModelType PRPL Fair ValuePRPL Upside SN Fair ValueSN Upside
Bayesian DCF Intrinsic $41.81 -65.8%
Earnings Power Value Intrinsic $56.93 -53.4%
EROIC Spread Intrinsic $2.39 +378.8% $44.47 -63.6%
First Chicago Scenario $•••.•• ••.•% $•••.•• ••.•%
Markov DDM Intrinsic $•••.•• ••.•% $•••.•• ••.•%
ML-RIV Intrinsic $•••.•• ••.•% $•••.•• ••.•%
Dynamic NAV Asset-Based $•••.•• ••.•% $•••.•• ••.•%
PWERM Option-Based $2.13 +421.4% $125.54 +2.7%
Regime Cross-Sectional Relative $•••.•• ••.•% $•••.•• ••.•%
Sentiment SOTP Hybrid $•••.•• ••.•% $•••.•• ••.•%
CUCE Ensemble Ensemble $•••.•• ••.•% $•••.•• ••.•%
FTNN Topology Relative $•••.•• ••.•% $•••.•• ••.•%
RCMH-DCF Intrinsic $•••.•• ••.•% $•••.•• ••.•%

PRPL vs SN — Which Stock Is More Undervalued in 2026?

SN scores higher with a 10.0/10 quality rating vs PRPL's 4.9/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

How Do PRPL and SN Valuations Compare?

PRPL currently trades at $0.41 while SN trades at $122.28. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily for both companies.

Quality of Company: PRPL vs SN

PRPL earns a Quality of Company score of 4.9/10 compared to SN's 10.0/10. This is a significant quality gap — the higher-scoring company demonstrates materially stronger fundamentals across profitability, growth consistency, and balance sheet health. The QOC score synthesizes 32 signals spanning profitability margins, revenue growth, free cash flow, capital allocation, and leverage.

Value Trap Risk: PRPL vs SN

PRPL carries a LOW value trap risk (39/100) while SN shows SAFE risk (5/100). Both companies show manageable value trap risk, suggesting their current valuations are not artificially depressed by fundamental deterioration.

Both in Furnishings, Fixtures & Appliances

Both PRPL and SN operate in Furnishings, Fixtures & Appliances, which has 31 stocks tracked by CirclFi. Same-industry comparisons provide the most direct insight into relative valuation since both companies face similar regulatory environments, market dynamics, and competitive pressures. Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN), and ensemble methods (CUCE).

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