Is CDLX or DRCT more undervalued in 2026?

CirclFi compares Cardlytics, Inc. Common Stock (CDLX) and Direct Digital Holdings, Inc. (DRCT) using 13 institutional-grade valuation models. CDLX has a Quality of Company score of 4.3/10 while DRCT scores 4.7/10.

Which is a better buy — CDLX or DRCT?

Compare intrinsic values from 13 independent models against current market prices. CirclFi also calculates Value Trap scores. This is not financial advice — conduct your own analysis.

How do CDLX and DRCT valuations compare?

CDLX at $0.71 and DRCT at $3.05 are compared across Bayesian DCF, EPV, EROIC Spread, First Chicago, Markov DDM, and 8 additional models.

CDLX vs DRCT Valuation Comparison 2026 — Intrinsic Value Analysis

CDLX

Advertising Agencies

Cardlytics, Inc. Common Stock

Quality

4.3

out of 10

Value Trap

LOW

Price

$0.71

Last close

Models

7/13

Active

DRCT

Advertising Agencies

Direct Digital Holdings, Inc.

Quality

4.7

out of 10

Value Trap

WARN

Price

$3.05

Last close

Models

3/13

Active

Model-by-Model Comparison

Model	Type	CDLX Fair Value	CDLX Upside	DRCT Fair Value	DRCT Upside
Bayesian DCF	Intrinsic	$0.81	+33.8%	—	—
Earnings Power Value	Intrinsic	—	—	$9.62	+141.1%
EROIC Spread	Intrinsic	—	—	$7.29	+138.9%
First Chicago	Scenario	$•••.••	••.•%	$•••.••	••.•%
ML-RIV	Intrinsic	$•••.••	••.•%	$•••.••	••.•%
PWERM	Option-Based	$2.69	+277.3%	—	—
Regime Cross-Sectional	Relative	$•••.••	••.•%	$•••.••	••.•%
Sentiment SOTP	Hybrid	$•••.••	••.•%	$•••.••	••.•%
CUCE Ensemble	Ensemble	$•••.••	••.•%	$•••.••	••.•%

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CDLX vs DRCT — Which Stock Is More Undervalued?

DRCT scores higher with a 4.7/10 quality rating vs CDLX's 4.3/10. Both stocks are analyzed daily using SEC EDGAR filings across 13 independent models.

Comparing Cardlytics, Inc. Common Stock (CDLX) and Direct Digital Holdings, Inc. (DRCT) across 13 institutional-grade valuation models reveals how each company's intrinsic value stacks up against its market price. CirclFi's engine processes SEC EDGAR 10-K and 10-Q filings, FRED macroeconomic data, and GDELT news sentiment to generate independent fair value estimates daily.

CDLX currently trades at $0.71 with a QOC of 4.3/10, while DRCT trades at $3.05 with a QOC of 4.7/10.

Both companies are analyzed with models spanning intrinsic (Bayesian DCF, EPV), scenario-based (First Chicago), regime-switching (Markov DDM, RCMH-DCF), machine learning (ML-RIV, FTNN Topology), and ensemble methods (CUCE).